TIH 313: David Moody and Chad Lutzke on Self Publishing

In this podcast David Moody and Chad Lutzke talk about self-publishing.

About David Moody

David Moody first self-published Hater in 2006, and without an agent, succeeded in selling the film rights for the novel to Mark Johnson (producer, Breaking Bad) and Guillermo Del Toro (director, The Shape of Water, Pan’s Labyrinth). His seminal zombie novel Autumn was made into an (admittedly terrible) movie starring Dexter Fletcher and David Carradine. Moody has an unhealthy fascination with the end of the world and likes to write books about ordinary folks going through absolute hell.

About Chad Lutzke

Chad lives in Battle Creek, MI. with his wife and children. For over two decades, he has been a contributor to several different outlets in the independent music and film scene, offering articles, reviews, and artwork. He has written for Famous Monsters of Filmland, Rue Morgue, Cemetery Dance, and Scream magazine. He’s had a few dozen short stories published. He is known for his heartfelt approach to the dark side of humanity with books such as Of Foster Homes & Flies, Wallflower, Stirring The Sheets, Skullface Boy, The Same Deep Water As You, and The Pale White.

Show notes

[4 55] David’s self-publishing origin story
[13:00] Language and classifying independent publishing
[16:30] Hardback books and printing options
[19:40] Chad’s self-publishing origin story
[29:30] Different approaches to self-publishing
[39:00] Patreon
[47:50] Chad on crowdfunding and Patreon
[01:02:30] Deciding whether to self or trad publish
[01:15:00] The second Hater trilogy
[01:32:20] What would make David Moody go with a small press
[01:34:50] Foreign translations
[01:42:25] Getting books into bookstores and retail discounts
[01:46:50] Kev Harrison, via Patreon, asks about finding the right editor
[01:58:00] Den Shewman, via Patreon, asks about the best channels to get the highest percentage of revenues
[02:06:25] Den, via Patreon, asks about effective ways to market books and spread the word
[02:27:55] SM Fedor, via Patreon, asks about self-publishing vs small press
[02:30:45] Cover art
[02:40:35] JS Morrow, via Patreon, asks about software platforms for self-publishing
[02:48:40] Chainsaw interlude
[02:49:30] Final thoughts