This Is Horror

How to increase comic sales: Create a moral panic

In my last column I suggested that there might be a link between declining sales in comics and the rise in status of the newly respectable ‘graphic novel’. The comic is no longer a throwaway item aimed at sub-literate degenerates, it’s a recognised artistic medium and a tool for encouraging youngsters to read. As a result of this (and no other, far more reasonable, explanations) comic sales have fallen off a cliff.

How to increase comic sales: Create a moral panic