«

»

The Summer Blockbuster – A History of Horror Cinema

Friday the 13thThere is a period in cinema – roughly May to September – that is well known as the summer blockbuster season. This is the time of the year that studios vie for release dates against other studios to unleash their tent-pole movie that will hopefully clean up at the box office and ensure a healthy profit margin that will appease their shareholders and ensure that the studio can stay afloat. The advertising and marketing budgets on these films alone dwarf the complete budgets for most films, drowning out newspapers, bus stops and advertising breaks on television with an unrelenting assault on the synapses that screams at us, telling us that we must go and see that film.

Read more…

Related Articles

Support Us

The Visible Filth by Nathan Ballingrud

The Visible Filth by Nathan BallingrudThe best way you can support This Is Horror and the This Is Horror Podcast is to buy our books.

Head on over to the This Is Horror Shop to see the books we have available.

Our forthcoming title The Visible Filth by Nathan Ballingrud is currently available to reserve with a plethora of pre-order bonuses!

Pre-order The Visible Filth by Nathan Ballingrud

You can also support us by shopping through our Amazon Affiliate links. UK Customers click through to Amazon UK. US Customers click through to Amazon US.

Like what you read?
If so, please join our weekly newsletter and stay up-to-date with all our posts, news and exclusive offers, and get a FREE COPY of our, What Is Horror? eBook. Just enter your name and email below:

Permanent link to this article: http://www.thisishorror.co.uk/the-summer-blockbuster-a-history-of-horror-cinema/

Leave a Reply

%d bloggers like this: