When it was first announced that Jason Blum of Paranormal Activity and Insidious fame would be producing this year’s hotly hyped horror release, Sinister, there were certain question marks. On one hand the original Paranormal Activity managed to reinvent and breathe life into an old subgenre in the shape of found footage, whilst on the other Insidious created an interesting but ultimately underwhelming dark fantasy flick with genuine glimpses of what could have been. Despite a huge marketing budget, meaning you’d be hard pushed to miss a TV commercial, radio ad or bus with Sinister plastered across it, the expectation was mixed.
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